LAS VEGAS, April 05, 2022 — Game Theory Optimal LLC (GTO), a new online gambling media business focused on the growing affiliate opportunity in the United States, today unveils two new networks dedicated to US online gambling: consumer review network Gaming Review and a set of responsible gambling sites called the Shield Network.
Cofounded by industry veterans Michael Gentile and Nicholas Jones, each with over a decade of experience in the igaming publishing space, the launch of Game Theory Optimal LLC represents an immediate addition of an authoritative media company to the igaming industry. Bringing a wealth of knowledge, connections, and experience, GTO raises the bar for providing information to both the professional and consumer segments of the gaming industry in North America and beyond.
“Launching GTO is a natural progression of the work Nick and I have been doing in the global online poker space for many years,” said Gentile.
Following the 2011 launch of pokerfuse.com, the leading global online poker consumer news outlet, Gentile and Jones expanded their expertise in online gambling with other properties, including the industry-focused Poker Industry PRO business intelligence platform.
“With more than ten years working in the US and global online poker market, it makes sense for us to take this knowledge and experience and apply it to the growing opportunity in the regulated US markets, focusing on the huge opportunity in online casino and sports betting,” added Gentile.
Alongside the foundation of the new company, today GTO is excited to unveil two new consumer networks totaling seven new domains.
Gaming Review is a network of websites focused on providing expert news and analysis of the growing igaming industry in the United States along with consumer-focused reviews of online casino, sports betting and poker offerings that allow the public to make informed decisions regarding their gaming entertainment. The flagship US Gaming Review (https://usgamingreview.com) is joined by three state-specific sites — NJ Gaming Review, PA Gaming Review, and MI Gaming Review — with unique information targeting each market. Work is already underway to expand the network with more jurisdiction-specific sites in the coming months.
The core ethos of GTO is partnering with only 100% legal and regulated online sports, casino and poker operators to provide them with a reputable player acquisition channel as well as promoting responsible and safe gaming. With this in mind, GTO is also excited to announce today the official launch of a trio of sites dedicated to responsible gambling: Casino Shield, Sports Shield and Poker Shield.
Under the strapline Play Safe Online, the trio of Gambling Shield sites provides honest, independent information to help players make smart decisions if they choose to gamble online. From helping to identify legal sites, to avoiding common pitfalls, to unpacking gambling jargon and identifying problem gambling behavior, Shield seeks to demystify the world of online gaming and present it as a legal and safe consumer choice for entertainment when done responsibly.
Alongside a dozen in-depth player guides for helping navigate the world of online gambling, the sites also publish regular news highlighting the work done by regulators and operators to protect consumers. The sites are led by Samantha Bevington, another industry veteran that has worked in the igaming field for more than eight years.
“Responsible gaming has always been important to me personally, and that’s why it’s exciting to be part of this new company that puts RG at the very core of its business,” said Bevington. “The Shield sites put a much-needed spotlight on responsible gaming efforts and their impacts in the United States and Canada as legal gambling and sports betting proliferate.”