Fifteen years of trusted coverage in online poker and regulated gaming.

Game Theory Optimal owns and operates pokerfuse, Poker Industry PRO and a network of consumer sites for online gaming and responsible gambling. Independent since 2011.

Get in touch Company on LinkedIn
Years in business
15
Websites
15
Articles published
21,936
Guides and landing pages
388

Poker first

Online poker's newsroom and data platform.

Two flagship brands. One covers the game for players, the other covers the business for the people who run it.

pokerfuse.com homepage

Est. 2011

pokerfuse

The leading independent news site for online poker. Regulation, operators, product, promotions and the people behind the game. Fifteen years of daily publishing and the largest poker news archive online.

pokerfuse.com
pokerindustrypro.com homepage

Est. 2013

Poker Industry PRO

The intelligence platform for the online poker industry. Daily market data, premium journalism and research reports used by operators, regulators and analysts worldwide.

pokerindustrypro.com

PRO DB

The online poker industry's directory and market data.

PRO DB provides cash game and tournament traffic for every network, every day, and ranks them with the proprietary PRO Score. Behind the numbers sits a maintained directory of networks, poker sites, companies and jurisdictions, each with its licenses, ownership and history.

Networks
85
Poker sites
305
Companies
150
Jurisdictions
58
Data points
67,681
PRO articles
8,059
PRO DB: traffic comparison, network rankings and a network profile

80%

of the top 25 online poker sites subscribe to PRO*

*As of July 2026.

The Rail Launched August 2025

Poker's real-time feed.

A social media-style stream of poker news, posts, video and audio from across the web, curated by the pokerfuse newsroom and updated throughout the day.

The Rail on pokerfuse.com
The Rail on a phone
  • Curated, not automated. Editors pick every post and add a short take, so readers get the story and why it matters.
  • Every format. Articles, posts from X, video clips, podcasts and live-event updates, each shown as a rich preview card.
  • Trending topics and archives. Big stories are grouped as they develop. Weekly archives keep everything findable.
  • Built for the community. Reader reactions and one-click sharing on every post. Tips come in by email and by DM.
  • Gossip
  • Online
  • Watch
  • Learn
  • Live
  • Listen
pokerfuse.com/the-rail
Posts published
3,677
Posts a day
14
Reader reactions
1,202
Trending topics
37

And beyond

Regulated gaming, responsible gambling, and fantasy sports.

The same editorial standards, applied to the wider market.

rototracker.com homepage

Est. 2015

RotoTracker

Results tracking for daily fantasy sports players. Upload contest history from FanDuel, DraftKings and Yahoo, then analyze bankroll, opponents and performance. A paid subscription product, live for more than a decade.

rototracker.com
f5poker.com homepage

Est. 2013

F5Poker

Fast, fun headlines from the world of poker. Live tournaments, promotions, personalities and the stories the poker community talks about, refreshed daily.

f5poker.com
Gaming Review Network index page

Est. 2021

Gaming Review network

Consumer news and guides for regulated online casinos, sportsbooks and poker rooms in North America and beyond.

  • US
  • Canada
  • Michigan
  • New Jersey
  • Pennsylvania
  • New York
  • UK
  • Sweepstakes
gamingreview.net
Gambling Shield Network index page

Est. 2021

Shield network

Three sites dedicated to safer play. They help consumers identify legal operators, understand the risks of offshore sites, and find responsible gambling tools and support.

  • Poker Shield
  • Casino Shield
  • Sports Shield
gamblingshield.org

Regulated and safe

We work with the world's most licensed and regulated operators.

Game Theory Optimal holds the licenses and approvals required to promote regulated igaming operators in Michigan, New Jersey, Nevada, Pennsylvania, West Virginia, Ontario and Alberta.

In the global markets, we work with some of the most licensed, regulated and respected online gambling brands in the world.

Regulated partners

  • PokerStars
  • Unibet
  • BetRivers
  • FanDuel
  • Caesars
  • Borgata
  • BetMGM
  • GGPoker
  • 888
  • PartyPoker

DataHub In-house since 2022

One view of performance across every site.

DataHub is our own data platform. It joins Google Analytics, Google Search Console, affiliate network reporting and our content database into a single system, so editors and management can see what works and act on it.

Sources

  • Google AnalyticsViews, users, referrers and outbound clicks for every page.
  • Google Search ConsoleImpressions, clicks and rankings by page and keyword.
  • Affiliate networksRegistrations, deposits and qualified players from each operator.
  • Content databaseEvery article, landing page, operator and market we publish.

DataHub

Joins every source to the page, operator, vertical and jurisdiction it belongs to. Filter and drill down by day, week, month or quarter.

Data sources
4
Websites
16
Report modules
8
Reports
165

Answers

  • Editorial performanceHow each article performs, from the day it is published.
  • Search rankingsPosition and visibility for every landing page, by keyword and market.
  • Conversion funnelsFrom page view to operator click to registered, depositing player.
  • RevenueBy product, operator, vertical and customer.
  • Every page, one click away. Each article and landing page on every site links straight to its DataHub page: views, search visibility, referrers and clicks to operators, from the day it went live.
  • Click to player. Outbound clicks are tied to affiliate registrations, deposits and qualified players, so we know which pages and which operators earn.
  • Search by market. Rankings and visibility for every landing page, tracked by keyword, operator, vertical and jurisdiction.
  • One system for the whole group. Sites are grouped and compared side by side, and a new site launches with its reporting ready on day one.

History

In business since 2011.

  1. 2011

    pokerfuse launches

    Independent online poker news, under the Fuse Media banner.

  2. 2013

    Poker Industry PRO and F5Poker

    PRO brings market data to the industry. F5Poker adds fast poker headlines.

  3. 2015

    RotoTracker launches

    Results tracking for daily fantasy sports players.

  4. 2022

    Game Theory Optimal is formed

    A new company for the regulated iGaming media business.

  5. 2023

    Canada Gaming Review launches

    The first Gaming Review site outside the United States, covering Ontario and the provincial markets.

  6. 2022

    Gaming Review and Shield networks

    State-by-state consumer guides for regulated US markets, and a network of responsible gambling sites.

  7. 2022

    DataHub launches

    Our in-house data platform. Google Analytics, Search Console, affiliate and content data in one view across every site.

  8. 2025

    GTO acquires Fuse Media

    pokerfuse, F5Poker and RotoTracker join the group.

  9. 2025

    Pokerfuse launches The Rail

    A social media-style feed, updated with instant news throughout the day.

  10. 2026

    PRO relaunches its data platform

    PRO DB, an all-new data platform for the industry.

  11. 2026

    Gaming Review Network relaunched & expanded

    New sites for New York, UK and Sweepstakes in the portfolio.

Founders

Two founders. Forty years of industry experience between them.

Nick Jones

Nick Jones

Co-founder

Leads product, technology and data. Built the pokerfuse and PRO platforms and the PRO market data system.

LinkedIn
Michael Gentile

Michael Gentile

Co-founder

Leads editorial and commercial. Oversees the newsroom, the industry relationships and the regulated partner network.

LinkedIn

News and press

Announcements from Game Theory Optimal.

Contact

Let's talk.

Partnerships, press, data licensing, or investment. We reply to every message.

contact@gametheoryoptimal.com

Game Theory Optimal on LinkedIn

Game Theory Optimal LLC. Nevada, USA.